Phonk is a subgenre of hip-hop that brings a dark, nostalgic twist to Southern rap, often characterized by its use of old Memphis rap samples, eerie beats, and a lo-fi aesthetic. Emerging in the early 2010s, it was popularized by underground producers like DJ Smokey and Soudiere. Phonk blends gritty, distorted sounds with smooth, hypnotic rhythms, creating a unique and atmospheric listening experience. Today, it has gained a cult following, particularly among fans of underground hip-hop and internet culture, continuing to evolve while retaining its distinctive, retro vibe.