Alt Pop is the genre that combines the catchy hooks of pop music with the experimental and eclectic influences of alternative music, creating a fresh and innovative sound. Emerging in the 2010s, it was popularized by artists like Lorde, Lana Del Rey, and Halsey, who brought a unique, indie sensibility to mainstream pop. Alt pop's appeal lies in its ability to blend accessibility with creativity, resulting in music that is both commercial and artistically ambitious. Today, it continues to thrive, with new artists constantly pushing its boundaries and captivating audiences with their distinctive styles.