Latin Rock is the genre that blends the rhythmic energy of Latin music with the electric power of rock, creating a dynamic and vibrant sound. Emerging in the 1960s and 70s, it was popularized by artists like Santana, Los Lobos, and Mana, who brought a fresh, Latin twist to rock music. Latin rock's infectious grooves and passionate performances make it a favorite for both live concerts and personal listening. Today, it continues to thrive, with new bands and artists exploring its rich, hybrid sound and keeping its vibrant spirit alive.