Bypass: Music Industry News for Independent Artists

Monday edition - 2 min read

YouTube Collabs: The Free Sub Hack

What’s Up

YouTube released one of those features we didn’t know we wanted: a proper Collaboration feature. You can now tag up to five creators on a single video. No more duplicate videos. And the best part is, each collaborator gets a Subscribe button right there on the player.

So What

Before, the uploader got all the glory while you just hoped fans clicked the link in the description. Spoiler alert: they didn't. This fixes that. By tagging a collaborator, your video lands directly in their subscribers' feed, which is like bypassing the algorithm.

Now What

Make sure anyone you collaborate with tags you before they hit publish. If you are the smaller artist, this is your golden ticket to ride their subscriber count. Don't be shy. It’s the easiest sub you’ll ever earn.

[Read more on Music Ally]

Turn "Top 1%" Into Tour Dates

What’s Up

Spotify Wrapped, Apple Replay, and YouTube Recap are out. And the annual tradition of artists posting a screenshot with "Thanks, guys!" is in full swing. That’s well… to put it mildly, lazy. You are leaving money on the table.

So What

Don’t get me wrong: it can be a massive ego boost. But let’s be honest, do you want an ego boost or cold, hard cash? Don’t answer that. If you got stats that show 5,000 people listening to you for 1,000 hours in say, Chicago, promoters won’t see you as some local opener anymore. You’ll get some respect for your name because they’ll see you as a business decision.

Now What

Go ahead, milk this content dry. You’ve got permission. Just don't post everything in one day, though. Schedule posts through December: Top Cities one week, Superfan shoutouts the next. Screenshot the growth stats and keep them as receipts.

[Full story at Hypebot]

The "Living Room" Listening Party

What's Up

Being an indie doesn’t mean you stay holed up in your bedroom making music; it means connecting with real people, your way. Listening parties are one of the best ways of doing that.

So What

Listening parties are your way of connecting with potential fans. Before you say it, you actually don’t need to spend a fortune to host one. You don't need a venue budget either; just some cheap wine and exclusivity. Nothing makes fans like insiders more than playing unreleased music in a small room.

Now What

Pick your top 30 fans (check your DMs/comments) and invite them to a secret location. Play the record front-to-back. Let them feel special, and bam, you've got a marketing team.

[Full story at Hypebot]