
TIDAL pays 90% + Spotify is killing your tools
Bypass: Music Industry News for Independent Artists
Monday edition - 2 min read
TIDAL Lets You Sell Direct
What’s Up
Now here’s something you don’t see every day: a streaming platform wants you to sell music.
Tidal launched direct-to-fan sales because it couldn’t let Bandcamp have all the fun. Fans can buy your music even without a subscription, and you get to keep 90% of the revenue.
So What
You know the whole song and dance. Streaming doesn’t exactly pay the bills.
But selling your music does.
You need to control your relationship with your fan. Screw the middlemen; they just want your money. That’s the indie spirit, right?
Now What
Upload to TIDAL and set your price. It’s rolling out in the US now, with expansions coming in the UK/Canada/Europe soon. You need to own 100% of the rights to your songs – master and publishing. Just make sure your samples and covers are cleared. Don’t get cute.
Spotify Kills Third-Party Tools
What’s Up
Spotify cut off API access to a bunch of third-party apps. Great. Now, they’re making it even harder for artists or anyone who isn’t, well… them to make it.
So What
No more BPM finders, no more audio analyzers, and no more collaborative playlist builders. Even the Discord bots that track new releases are dead.
But there's gotta be a way for devs to get access, right? Yeah, you just need 250K monthly active users and a registered business. Oh, and a Premium sub. Which is pretty hard to do when they're capped at 5 test users (man, these guys need a Nobel Prize or something).
Now What
All hope isn’t lost, though. Switch to alternatives: TuneBat (free BPM/key detection), Spotify for Artists (official streaming data), or your distributor’s analytics dashboard. Not as convenient, but these get the job done.
What's Happening with Native Instruments
What’s Up
Earlier this year, Native Instruments entered preliminary insolvency proceedings after losing €288M from their 2021 private equity buyout. Now, their CEO, Nick Williams, filled us in on what’s going on. They're currently in an “active M&A” process that’s “progressing well”. Hopefully, that isn’t just corporate for “don’t worry about it”.
So What
Since we’re taking Nick at his word, nothing seems to be on fire. Your Kontakt, iZotope, Plugin Alliance, and Brainworx are safe… for now, at least. All we know is that something’s definitely cooking, and whether that’s good or bad, we don’t know yet.
Now What
At the risk of sounding like a broken record, back up your licences and installers. While things are still stable, and while you're at it, consider looking for alternatives – not because NI’s dying, but the new ownership might make things wonky.
While You Were Making Music...
Today's edition by Jordan F. For indies who ship music, not excuses.
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