Bypass: Music Industry News for Independent Artists

Tuesday edition - 2 min read

Instagram's CapCut Knockoff Just Dropped

What’s Up

CapCut, but Meta. You know it, we know it. This was always going to happen. Instagram finally marked “CapCut clone” off their Copy Everything TikTok Does checklist, launching their new video editor for Stories and Reels.

So What

Instagram does not care how hard you worked. It cares that you posted. This is going to make posting less annoying and remove one more excuse from your routine. You do not need to be Christopher Nolan. You just need to show up.

Now What

Open the Notes app where your content plan went to die. Post a clip now. Post another one tomorrow. Let the algorithm do the rest.

[Full story at Hypebot]

Join the Party: 50M People Are on Audiomack

What’s Up

Streaming giants are busy firing staff and raising prices. Meanwhile, Audiomack just crossed 50 million monthly users and somehow did it without yelling about it. That’s 31% growth in one year, by the way.

So What

Audiomack is powered by human curation. You know, actual people picking music. Now that’s what we call organic. It’s popping off in Africa and other emerging markets where the culture moves first. And they have tools to help you capitalize on that. Audiomack Pro gives you deep listener stats and promo tools for free, which already puts it ahead of half the industry.

Now What

Download Audiomack for Artists and upload your catalog. Don’t forget to turn on "Supporters" so fans can tip you directly. Focus on regions where your music is gaining traction. At least now, you can officially drop out of the AI rat race that Spotify has you running.

[Full story at Hypebot]

TikTok USA: Same App, New Rules, Maybe Real Money?

What's Up

TikTok USA is here. And corporate mumbo-jumbo aside, they’re reportedly considering paying artists per video play instead of their current flat-rate-per-clip BS.

So What

Right now, a viral TikTok mostly gets you attention. If the payout changes, that could finally mean real money. But relax. We don't know if this applies to both the US version and the international version yet. Whichever version pays better, artists will start posting like it’s a competition. Because it is.

Now What

Accept the terms. You don’t have much of a choice anyway. Read the new music terms of service, especially the part about AI soundalikes. Track your TikTok earnings for the next 90 days and change your posting strategy if the payout changes.

[Full story at Digital Music News]