Bypass: Music Industry News for Independent Artists

Friday edition - 2 min read

beatBread’s $100M Fund

What’s Up

beatBread’s feeling generous - $100M generous. They recently launched their Global Independence Fund so indies can get funding without handing over control.

So What

Hate when labels turn “advances” into a leash? beatBread is funding artists without the usual label ball-and-chain. You can get advances on your catalog or upcoming releases and still keep creative control. Just read the fine print, there’s always a catch somewhere.

Now What

If you’ve got the streams, you’ve got the leverage. Get all your data (royalties, splits, release schedule) and see what beatBread’s offering. Then ask your distributor why they aren’t doing the same. If you’re in AIM/WIN/IMPALA circles, check member routes.

[Read more on Music Business Worldwide]

NINA’s “Pay Your Fans” Model

What's Up

Somebody finally figured it out. Who’s that somebody? NINA. They’re literally paying your fans to do the promo for you.

So What

The idea’s not new, but the setup works. NINA tracks who’s driving sales, and cuts them in on the action. When’s the last time a company said, “We’ll pay people to talk about your song”?

Now What

Before you go all in, test it. Upload one track, set a fair price, and give the link to your tightest fans first. Watch who actually helps you make sales and who just likes your posts.

[Full story on Hypebot]

TikTok’s SoundOn Launched Tkandz to UK Top 30

Who Did It

Tkandz and CXSPER didn’t need a label and look where they are now. Their track “Now or Never” made Spotify’s Top 100 globally after releasing through TikTok’s SoundOn.

How They Did It

They didn’t spend $20 a month for Distrokid. They used SoundOn for the sweet price of: free. “Now or Never” hit 1.5 million TikTok creations, 3.36 billion views, and landed at #30 on UK charts.

How You Can Too

Sign up on soundon.global (it’s free). All you need are your artist photo and ID. Once you’re in, upload your track at least 4 weeks before release. You’ll get 100% of your royalties the first year, 90% after that, and you keep your masters.

[Read more on Music Business Worldwide]